General Data Protection Regulation Summary (B2B)

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General Data Protection Regulation Summary (B2B)

Now I wasn’t the first to say that if anyone mentions the GDPR (or a General Data Protection Regulation summary!) again, to shoot them.

 

General Data Protection Regulation summary (B2B)

But having delved into this subject it’s starting to get really interesting and here’s why.

Firstly, as you can see from the Google Trends graph above, average searches on Google have been rising steadily. Have they reached the top? Who knows and who cares, they’re not so interesting. What is interesting (to me anyway) are the sheer numbers:

 

Edit
Google Keyword (UK) Average
Monthly
Searches*
gdpr 100,000 to 1,000,000
gdpr compliance 10,000 to 100,000
data protection act 10,000 to 100,000
*Correct as of 19/12/2017

 

 

WOW!

Secondly, it’s very clear that there are a number of key questions that we all need answers to. Which I’ll be coming on to shortly.

To me, as a new business with very few contacts, it’s not so much of an issue.  I’ll have to be walking the walk so to speak, in using this website and inbound marketing to generate leads.

But I am concerned. Many people aren’t giving this the due consideration it deserves. As one person has put it It’s big and going to be hard to comply.” Okay, they’re from a large service based B2C business. But how will it impact businesses like mine, small B2B businesses?

 

 

48% of organisations won’t meet the deadline for GDPR compliance. 

DMA, GDPR survey, May 2017

 

GDPR is the ideal opportunity to not only comply. But to wholeheartedly embrace up-to-date inbound marketing best practices. Why?

General Data Protection Regulation and inbound marketing are very closely linked. Some would argue inextricably. Done well, inbound marketing allows you to attract the prospects that you’re looking for. To build trust and be GDPR compliant.

Your free guide and General Data Protection Regulation summary (B2B)

Some will see General Data Protection Regulation and inbound marketing as a challenge. While others will see them as an opportunity.

What’s more, the General Data Protection Regulation will apply from 25 May 2018. So we haven’t got long!

If you’re here to find out how the GDPR will impact you, or your business, here’s a general data protection regulation summary of what I believe to be the key points:

 

Edit
No. Question
Q1 Do you need existing subscribers to opt-in again?
A1
Q2 Do you need consent to send a single email to someone you’ve never emailed before?
A2
Q3 Do you need consent to call someone you’ve never called before?
A3
Q4 Is consent limited in any way (E.g. time-limited)?
A4
Q5 Do you need to register with the Information Commissioner?
A5 Probably yes.
Q6 Do I need a Data Protection Officer?
A6 Only if you have more than 250 employees, or your main business is processing data.
Stay tuned; more shortly!

 

 

Having just made contact with the Infomation Commissioners Office today (16th January 2018), I was informed that even under the existing rules (Privacy and Electronic Communications Regulations – PECR) you should not be contacting people without their explicit consent.

Under the current PECR rules, which covers B2C and not B2B, but will almost certainly apply to B2B under GDPR.

I would recommend that you download a copy of PECR here: Privacy and Electronic Communications Regulations and read what it says regarding consent at the bottom of page 15.

And this is interesting from the Direct Marketing Association too: 10 things B2B marketers need to know about the GDPR and data protection

It’s very interesting to see: ‘The GDPR does NOT state that organisations need to obtain an opt-in consent for their marketing’.

So it’s all about consent.

Click the image below for the ICO’s 12-step guide to preparing for GDPR.

Click here: for the Information Commissioner’s Guide to General Data Protection Regulation

 

If you are involved in sales and/or marketing compliance in any way, then please get in touch.

The ICO has set up a dedicated advice line for small businesses, that includes advice on GDPR. Tel: 0303 123 1113.

You can find out more here.

Does the recently announced security flaw in Intel chips mean that under GDPR you could be held liable for any data breach?

SEO hints & tips

Check out our free guide. Although written for the IFA market, it’s relevant for almost any market, all that’s needed is a bit of research on your keywords. For more information click here: IFA website.

Disclaimer

The information provided by Electric Sock SEO on our website is on an ‘as is’, ‘as available’ basis. It is for general, representative purposes only. Although every effort is made to ensure the dependability of the information contained on our website. This shall not constitute a warranty, either expressed or implied with regards to the accuracy and suitability of any information stated herein.

 

UPDATE 26-05-2018: Well, at least we’ve all had some good, not so good and downright bad emails on GDPR.